Written by a marketer, not a sales team

Written by a marketer, not a sales team

30+ years in design and marketing. Here's the software I'd actually pay for.

30+ years in design and marketing. Here's the software I'd actually pay for.

30+ years in design and marketing. Here's the software I'd actually pay for.

I'm Lee Thompson, a Digital Marketing Specialist who builds websites, runs ad campaigns and lives inside these tools every day. DigiStacker is where I tell you straight which ones are worth your money, and which ones aren't.

I'm Lee Thompson, a Digital Marketing Specialist who builds websites, runs ad campaigns and lives inside these tools every day. DigiStacker is where I tell you straight which ones are worth your money, and which ones aren't.

Lee Thompson

Digital Marketing Specialist

30+ years in digital marketing

Branding, Websites, Ads and SEO

30 Years +

in Digital Marketing

Building Websites

I recommend Framer

Run Campaigns

Google Ads, Meta, SEO

No Paid Promos

Only my real opinions

Why I built DigiStacker

I've wasted time and money on the wrong tools so you don't have to.

I've wasted time and money on the wrong tools so you don't have to.

I've wasted time and money on the wrong tools so you don't have to.

Every week a client asks me the same question: which SEO tool, which email platform, which website builder? Most review sites can't answer honestly — they're ranked by whoever pays the biggest commission.

So I write the answers down here. Plain English, real prices checked at the source, and a clear verdict on who each tool is for — and who should save their money.

Lee Thompson

Digital Marketing Specialist

My top picks · October 2026

The winners in every category.

The winners in every category.

The winners in every category.

I score every tool on features, value, ease of use and support, and check every price on the provider's own pricing page.

#

Tool

Best for

Price

My score

1

Framer

design-led site builder

Brands that want a premium site without developers

Free to start

Paid from $10/mo yearly

9.0

Build free →

2

Kit

Best for creators · Email

Newsletters, automations and selling digital products

Free plan available

Paid from $33/mo yearly

8.8

Start free →

3

Creative Cloud Pro

Best for creative · Adobe

Designers using three or more Adobe apps

From $69.99/mo

Free trial available

8.7

Try free →

4

HubSpot CRM

Best free CRM

Small teams tracking leads and deals for free

Free forever plan

Upgrade when you grow

8.6

Get it free →

5

Semrush

Best for SEO

Businesses serious about Google and AI search

From $139/mo

7-day free trial

8.4

Try free →

6

ChatGPT

Best all-rounder · AI

Drafting, research and brainstorming for any task

Free plan available

Plus from $20/mo

Soon

Try free →

🔥 My verdict of the week

Semrush: is it worth $139 a month for your business?

Semrush: is it worth $139 a month for your business?

Semrush: is it worth $139 a month for your business?

It's the most complete SEO toolkit you can buy, and it now tracks how often ChatGPT and Gemini mention your brand. I've broken down every plan, the hidden extras, and exactly who should (and shouldn't) pay for it.

What I like

✓ Best keyword data around

✓ See rivals' traffic sources

✓ AI search visibility built in

What I'd watch out for

– Pricey for solo owners

– Steep learning curve

– Strict refund policy

Lee's score

8.4

/10 · Excellent

Price from

$139/mo

Free trial

7 days

Free plan

Yes, limited

Best for

SEO-led growth

What I cover

The tools I use, set up and recommend to clients.

The tools I use, set up and recommend to clients.

The tools I use, set up and recommend to clients.

How it works

From "which one?" to signed up in three steps.

From "which one?" to signed up in three steps.

From "which one?" to signed up in three steps.

01

Pick your category

SEO, email, CRM, AI or a new website — start with the job you need done.

02

Compare the verdicts

Scores, real prices and who each tool is really for — laid out side by side.

03

Start free, risk-free

Most of my winners offer a free plan or trial. Try the best one before you pay a penny.

New · Stack audit · $149

Paying for tools you don't need?

Paying for tools you don't need?

Paying for tools you don't need?

Book a 30-minute call and I'll tell you which of your tools to keep, cut or switch, with real prices and a written plan.

See the stack audit →

A quick tip from Lee

Not sure where to start?
Start with the tool I'd pick first.

Not sure where to start?
Start with the tool I'd pick first.

Not sure where to start?
Start with the tool I'd pick first.

My top-rated SEO tool has a 7-day free trial. Test it on your own site before you spend a penny.

My top-rated SEO tool has a 7-day free trial. Test it on your own site before you spend a penny.

Try Semrush free →

Digital PDF download guides from Lee

Want the shortcut? Get the guide.

Want the shortcut? Get the guide.

Want the shortcut? Get the guide.

Six branded PDF playbooks for business owners: SEO, websites, email, CRM, AI and design. The tools to pick, real costs and the steps in order. $24.99 each.

Affiliate disclosure

DigiStacker is free to use because some links are affiliate links. If you sign up through them I may earn a commission, at no extra cost to you. It never changes my scores, rankings or recommendations.

Independence

Every verdict is my own opinion, based on my research and experience. No company pays to be reviewed, ranked or featured, and I'll always tell you who should skip a tool as well as who should buy it.

Pricing

Prices are checked on each provider's own pricing page and shown in USD. Software pricing changes often, so always confirm the current price and terms before you buy.

General information only

The content on this site is here to help you compare marketing software. It isn't financial, legal or tax advice, so choose the tools that suit your own business.

DigiStacker is an independent review site run by Lee Thompson, Digital Marketing Specialist with over 30 years in design and marketing.

Copyright © 2026 DigiStacker. All rights reserved.

Stack audit

Affiliate disclosure

DigiStacker is free to use because some links are affiliate links. If you sign up through them I may earn a commission, at no extra cost to you. It never changes my scores, rankings or recommendations.

Independence

Every verdict is my own opinion, based on my research and experience. No company pays to be reviewed, ranked or featured, and I'll always tell you who should skip a tool as well as who should buy it.

Pricing

Prices are checked on each provider's own pricing page and shown in USD. Software pricing changes often, so always confirm the current price and terms before you buy.

General information only

The content on this site is here to help you compare marketing software. It isn't financial, legal or tax advice, so choose the tools that suit your own business.

DigiStacker is an independent review site run by Lee Thompson, Digital Marketing Specialist with over 30 years in design and marketing.

Copyright © 2026 DigiStacker. All rights reserved.

Stack audit

Affiliate disclosure

DigiStacker is free to use because some links are affiliate links. If you sign up through them I may earn a commission, at no extra cost to you. It never changes my scores, rankings or recommendations.

Independence

Every verdict is my own opinion, based on my research and experience. No company pays to be reviewed, ranked or featured, and I'll always tell you who should skip a tool as well as who should buy it.

Pricing

Prices are checked on each provider's own pricing page and shown in USD. Software pricing changes often, so always confirm the current price and terms before you buy.

General information only

The content on this site is here to help you compare marketing software. It isn't financial, legal or tax advice, so choose the tools that suit your own business.

DigiStacker is an independent review site run by Lee Thompson, Digital Marketing Specialist with over 30 years in design and marketing.

Copyright © 2026 DigiStacker.
All rights reserved.

Stack audit